创业导向、关系嵌入与客户知识获取的关系研究  

A Relational Study of Entrepreneurial Orientation、 Relational Embedded-ness and Customer Knowledge Acquisition

作　　者：李志远[1] 张路通[1] 赵雁海[1] 

机构地区：[1]兰州大学管理学院,兰州730000

出　　处：《软科学》2013年第2期19-23,共5页Soft Science

基　　金：中央高校基本科研业务费专项资金重点项目(12LZUJBWZD004)

摘　　要：在回顾创业导向、关系嵌入和客户知识获取理论,理清三者内在关系的基础上,构建了关系研究的理论模型;通过213家企业调研数据的实证分析,发现创业导向、关系嵌入与客户知识获取之间具有显著的正相关关系,并且关系嵌入的强度越高,客户知识的获取速度越快、获取深度越大,关系嵌入强度以调节变量的形式影响着企业客户知识的获取。This paper reviews the theoretical of entrepreneurial orientation, relational embedded-ness and customer knowl- edge acquisition, and on the base of the internal relation clarification of the three, a theoretical model for a relational study has been constructed. By an empirical study from a survey of 213 companies, it has been observed that there is a significant positive correlation between entrepreneurial orientation, relational embedded-ness and customer knowledge acquisition, and that the more intensive is the.relational embedded-ncss, the faster and the deeper the customer knowledge acquisition will be. the intensity of relational embedded-ness, as an adjusting variable, exerts influences on company＇ s customer knowledge acquisition.

关 键 词：创业导向 关系嵌入 客户知识 知识获取能力 

分 类 号：F272.7[经济管理—企业管理]