电信营销专业课程体系与国家职业标准有效对接研究  

Research on Effective Linkage between Construction of Course System of Telecom Marketing Specialty and National Vocational Standards

作　　者：胥学跃 

机构地区：[1]四川邮电职业技术学院,四川成都610067

出　　处：《职业技术教育》2013年第5期13-16,共4页Vocational and Technical Education

基　　金：<四川邮电职业技术学院国家骨干高等职业院校建设方案>中的"市场营销专业重点建设项目";主持人:胥学跃

摘　　要：电信营销专业人才培养目标是,面向通信企业培养具备业务销售、客户服务、营销策划、经营管理等综合职业能力,在生产、建设、服务和管理第一线岗位工作的高素质技能型专门人才。通过企业调研,明确电信营销专业面向的就业岗位及营销岗位工作职责、工作过程和工作任务,在详细分析就业岗位所需的知识、素质与能力基础上,构建与国家职业标准对接的工学结合、校企合作的电信营销专业课程体系。The Telecom Marketing specialty is aimed at cultivating high-caliber and skilled professionals for telecommuni cation enterprises,with comprehensive vocational competence including business sales,customer service,marketing plan ning and operating management,working at the forefront post of production,construction,service and management.Through survey on telecommunications enterprises,the posts the telecom marketing specialty is targeted at as well as the responsibilities,working procedures and tasks of marketing post are defined.And then detailed analysis on the knowledge,quality and skills required by the jobs is conducted.Based on the above survey and analysis,the working-learning combi nation and school-enterprise cooperation course system of telecom marketing specialty can be established that links up with national vocational standards.

关 键 词：高职院校 岗位分析 课程体系 职业标准 有效对接 

分 类 号：G714[文化科学—职业技术教育学]