战略变革中的核心刚性研究——以柯达公司为例  

Study on the Core Rigidity in Strategic Adjustment: Taking Kodak as a Case

作　　者：王冬冬[1] 

机构地区：[1]南京财经大学工商管理学院,南京210046

出　　处：《科学学与科学技术管理》2013年第5期97-105,共9页Science of Science and Management of S.& T.

摘　　要：企业核心能力是企业竞争优势的源泉,但是当内外环境发生变化时,企业需要对原有的核心能力进行调整或创新,而核心能力所表现出来的刚性特征,使其往往转化为核心刚性,成为企业持续发展的障碍。在文献分析基础上,通过对柯达破产的案例分析,有针对性地提出克服核心刚性、实现企业持续创新的对策。Core competence is proved to be the source of enterprise competitive advantage. However, it should be adjusted tends to analysis that we tions. or innovated when circumstances change. The characteristics of rigidity embodies in core competence turn it into the core rigidity that is a barrier of an enterprise s continuous innovations. Based on the of Kodak＇s bankruptcy and literatures analysis, we should make a comprehensive study of core rigidity so may have a fresh way of thinking to go beyond it so as to realize an enterprise as continuous innovations.

关 键 词：战略变革 核心能力 核心刚性 

分 类 号：F276.7[经济管理—企业管理]