市场化战略:高校继续教育转型发展的因应之策  

Marketing Strategy: Solutions to the Continuing Education Transformation of the University

作　　者：马启鹏[1] 徐赛颖[2] 

机构地区：[1]宁波大学成人教育研究所,浙江宁波315016 [2]宁波大学外语学院,浙江宁波315016

出　　处：《成人教育》2013年第7期16-20,共5页Adult Education

基　　金：宁波大学与中国社科院合作共建中心研究项目"宁波商务英语国际化人才培养模式研究"阶段性成果;编号为SKYY200921

摘　　要：教育部《关于加强高等学校继续教育工作的意见(草稿)》中明确提出了把"稳步发展学历继续教育"、"大力发展职业导向的非学历继续教育"作为我国今后加快发展高校继续教育的基本任务。这一任务的确定预示着社会转型背景下的高校继续教育在"学历补偿教育"使命行将完成后,必将沿着由"学历导向型"教育向"职业导向型"的非学历教育转型。而建立市场机制,实施市场化战略,则是高校继续教育实现这一转型的因应之策。The opinion on strengthening the continuing education of the university enacted by the Ministry of Education stipulates explicitly that the main task in future for the development of continuing education in the university in China should steadily advance the continuing education with diploma and forcefully push forward the non - degree career - oriented continuing education. The setforth of this task indicates that the continuing education of the university under the transformation background of the society will surely transform from the degree - oriented education to the non - degree career - oriented education. To build up the market mechanism and to carry out the market strategy are the proper solutions to realize the transformation of the continuing education in university.

关 键 词：市场化战略 高校继续教育 转型发展 

分 类 号：G72[文化科学—成人教育学]