新媒体环境下微电影广告模式探析  

Micro Film Advertising Model Analysis under the New Media Environment

作　　者：李娅乔[1] 李振国[1] 

机构地区：[1]河北师范大学新闻传播学院,河北石家庄050024

出　　处：《河北经贸大学学报（综合版）》2013年第2期23-26,共4页Journal of Hebei University of Economics and Business(Comprehensive Edition)

摘　　要：在新媒介环境下微电影广告发展迅速,它继承了电影植入广告与广告植入电影中优秀的模式与手法,创造出与微电影完美融合的传播模式。优秀的微电影广告无论从创意性、故事的完整性、品牌理念的融入性、制作手法或是营销模式上来说,都是植入式电影和植入式广告无法比拟的。Under the new media environment,micro film advertising is developing rapidly,it inherits the good pattern and technique of movie implanted advertising and advertising films,creates the perfect propagation mode merging with micro film.No matter from the creative,the integrity of the story and integration of the brand concept,production technique and marketing model,implanted film and product placement are unmarched with excellent micro film advertisings.

关 键 词：新媒体 微电影广告 模式创新 受众 营销传播 品牌理念 广告创意 植入广告 

分 类 号：J971[艺术—电影电视艺术]