危机事件中高校的媒体公关策略研究——以三起浙江省高校典型事件为例  

Research on Media pr Strategy of Crisis Events in Colleges: Taking the Three Typical Events in Zhejiang Colleges and Universities as Examples

作　　者：李梦磊[1] 孙雁[1] 

机构地区：[1]浙江大学城市学院,浙江杭州310015

出　　处：《现代城市》2013年第3期49-51,共3页Modern City

摘　　要：以三起近年浙江省高校典型危机事件案例为例,分析高校在危机事件中的媒体公关所存在的问题,并根据不同类型的危机事件提出相应的公关策略。Taking the three typical events in Zhejiang colleges and universities in recent years as examples, this paper analyzes the existing problems in media public relations in the crisis events in colleges and puts forward the corresponding public relations strategy according to different types of crisis events.

关 键 词：高校 公关危机 媒体公关 公关策略 

分 类 号：F270[经济管理—企业管理]