在“禁酒令”的寒冬中寻找那片“蓝海”  

Looking for That Piece of Blue Ocean in the Winter of Prohibition

作　　者：孙作军 谭毅[2] 赵云财[2] 

机构地区：[1]黑龙江省轻工建设总公司,黑龙江哈尔滨150001 [2]黑龙江省轻工科学研究院,黑龙江哈尔滨150010

出　　处：《酿酒》2014年第1期91-92,共2页Liquor Making

摘　　要：自颁布"禁酒令"以来,白酒行业遭受沉重打击,高端白酒价格的大幅下滑,中端酒企的盈利空间正被大幅压缩,文章从定价管理及列举部分产品的市场开拓等方面来说明在不利环境下白酒企业仍能开拓适合自身发展的"蓝海"。Since the promulgation of Prohibition, the liquor industry suffered a heavy blow. The price of high-end liquor has fallen sharply, and the profit margin of middle-end liquor making enterprises is being reduced drastically. In this article, the authors state that liquor enterprises can still explore the Blue Ocean for their own development under adverse condition from the aspects such as price management and listed examples of some product marketing.

关 键 词：白酒 禁酒令 定价 细分市场 

分 类 号：TS262.3[轻工技术与工程—发酵工程] F406.73[轻工技术与工程—食品科学与工程]