网络社交游戏发展现状及发展趋势研究  

Current Situation and Development Trend of Social Network Games

作　　者：努尔丁.祖农 王文宏[1,2] 黄佩[1,2] 

机构地区：[1]北京邮电大学数字媒体与设计艺术学院,北京100876 [2]网络系统与网络文化北京市重点实验室,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2014年第1期8-12,共5页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：中央高校基本科研业务项目(2013RC1303);国家社会科学基金青年项目(13CXW018)

摘　　要：为了考察网络社交游戏行业发展现状以及发展趋势,从社交网络服务网站提供的网络社交游戏服务在国内外的发展现状入手,从技术与文化的层面进行讨论,总结了网络社交游戏行业现状及存在问题,并重点从技术、产品及运营理念三方面分析了网络社交游戏未来的发展趋势。Social network game is a type of online game that is played through social networks, and is typically characterized by multiplayer and asynchronous game play mechanics. The process from the birth to the develop- ment of the social game is analyzed and the reasons for the success of the social games are summed up. In order to investigate the current situation and development trend of the social network game industry, the current situa- tion of the SNS online game service at home and abroad is researched at the levels of techniques and culture, the development characteristics and existing problems of China＇ s social network games are summarized, and the de- velopment trend of the social network game is analyzed from the aspects of technique, product and operation con- cept.

关 键 词：网络社交游戏 网络游戏 游戏行业 

分 类 号：G898.3[文化科学—体育学]