对湖南职教品牌发展的探讨  

Discussion on Brand Development of Vocational Education in Hunan

作　　者：周唯[1] 邓京闻 刘偲艳 卢绍群[1] ZHOU Wei;DENG Jingwen;LIU Siyan;LU Shaoqun(Hunan Voeational Institute of Technology,Xiangtan 411101,China)

机构地区：[1]湖南理工职业技术学院,湖南湘潭411101

出　　处：《职业技术》2019年第1期1-3,20,共4页Vocational Technology

摘　　要：职业教育是新时代湖南省经济发展的重要力量,若职业教育特点不够鲜明,品牌化程度不够高,很难提升湖南职教的影响力。基于湖南省职业教育现状的调研,找出湖南省职业教育的优缺点,从湖南职教整体发展提出策略建议,结合湖南本土文化特点和经济发展背景提出改革措施,促进湖南省职业教育具有鲜明特色。Vocational education is an important force in the economic development of Hunan province in the new era. If the characteristics of vocational education are not clear enough and the degree of brand is not high enough,it is difficult to enhance the influence of Hunan vocational education. Based on the investigation of the current situation of vocational education in Hunan province,find out the advantages and disadvantages of vocational education in Hunan province,put forward strategic suggestions from the overall development of vocational education in Hunan province,and propose reform measures in combination with the local cultural characteristics and economic development background of Hunan province,so as to promote distinct characteristics of vocational education in Hunan province.

关 键 词：高职院校 模式 职业教育 

分 类 号：G718.5[文化科学—职业技术教育学]