我国企业树立关系营销理念的客观性分析  

Analysis of Objectivism to Seting up Relation-Marketing in Our Enterprises

作　　者：胡梅[1] 

机构地区：[1]天津市财贸管理干部学院,天津300170

出　　处：《天津市财贸管理干部学院学报》2002年第3期21-23,共3页Journal of Tianjin Institute of Financial and Commercial Management

摘　　要：营销理念的竞争将成为现代企业营销活动中最深层、最高级的竞争,在某种意义上决定着企业的兴衰,树立正确的营销理念是中国企业的当前急务。关系营销被西方营销权威称为未来的营销理论,它既顺应了世界经济技术发展的新趋势,又符合中国国情,是中国企业营销理念之首选。The competition of marketing concept which decides the rise and fall of enterprises in a sense will become the deepest and highest in marketing action of the modem enterprise. Therefore, to set up the right marketing concept is the urgent thing of Chinese enterprises now. Relation-marketing which is named future marketing theory by west marketing authority not only submits to the new trend of the development of economic and technique in the world, but also conforms to Chinese situation. It's the first selection of marketing concept to Chinese enterprises.

关 键 词：关系营销 营销理念 企业 中国 市场秩序 国际接轨 传统文化 

分 类 号：F274[经济管理—企业管理] F279.2[经济管理—国民经济]