论鲍德里亚的“符号异化”思想  

On Baudrillard's thought about the “symbol of alienation”

作　　者：赵志浩[1] 

机构地区：[1]河南省社会科学院,河南郑州450002

出　　处：《北方论丛》2014年第5期116-119,共4页The Northern Forum

摘　　要：鲍德里亚认为,消费社会的人们追求"符号消费",崇拜"符号价值"。"符号"成为人们追求品味、自我满足和社会认同的手段,已被"消费符号"所异化和操纵。"符号异化"的原因在于企业和媒介对"符号"及其意义的宣传,以及个体无限膨胀的消费欲望。"符号价值"概念能够较为合理地解释人们消费无限性的原因。Baudrillard thinks people pursue “symbol consumption” and worship “symbolic value”.in consumer society “Sym-bol” becomes a means of pursuit of taste, self-satisfaction and social identity.People have been alienated and manipulated by Con-sumer symbols.＆quot;The reason is that companies and media’ s propaganda on the“symbol” and its significance, as well as the unlimit-ed consumer desires of individuals.The concept of ＆quot;Symbolic value＆quot;can be more reasonable explanation of people unlimited con-sume.

关 键 词：符号消费 符号价值 符号异化 拜物教 

分 类 号：B565.59[哲学宗教—外国哲学]