我国广告教育现状调查  

Investigation on Current Situation of Chinese Advertising Education

作　　者：侯健[1] 李丽娜[1] 

机构地区：[1]北京城市学院,北京100083

出　　处：《现代广告》2015年第6期16-21,共6页Modern Advertising

基　　金：该研究得到北京市财政专项（项目编号：PXM2012_014202_000198北京城市学院人文社科类专业群综合改革）资助.

摘　　要：我国高校的广告教育开始于20世纪80年代，起点低、发展快，至今已形成专业设置多元、院校特色各异、区域差异明显的格局。本研究以全国开设本科广告专业的高校为总体进行抽样调查，得到了有关我国广告教育现状的最新数据，这些数据和分析结果对于全面了解我国广告教育状况、开展广告教育研究具有一定的参考价值。Advertising education in Chinese universities began in the 1980＇s, and with low starting point, the fast development, it has formed the pattern of different specialties multivariate, school characteristics and the obvious regional difference. This research based on undergraduate advertising professional colleges and universities as the population sampling survey, get the latest data on the current situation of advertising education in China, These data and analysis results has a certain reference value for comprehensively understanding of the advertising education situation in our country and researching on advertising education.

关 键 词：高校 广告教育 问卷调查 

分 类 号：F713.8[经济管理—广告]