高职院校教育产品品牌策略探析  

The Exploration of Higher Vocational College Education Product Brand Strategy

作　　者：侯文赞[1] 

机构地区：[1]辽宁铁道职业技术学院,辽宁锦州121000

出　　处：《辽宁高职学报》2015年第6期1-2,74,共3页Journal of Liaoning Higher Vocational

基　　金：辽宁省教育科学"十二五"规划2015年度立项课题(JG15EB106)

摘　　要：我国高等职业教育正处在一个开放的、复杂且竞争激烈的市场环境中,任何一所高职院校,若不重视营销,忽视品牌策略带给学校的效用价值,将难以在市场竞争中取胜。从实施品牌教师策略和品牌专业策略两方面阐述如何实施品牌战略来提升学校的知名度和满意度,以突显学校竞争优势,为社会培养更多合格专业人才。Higher vocational education in our country is in an open, complex and competitive market environment, one higher vocational college cannot win in the market competition unless it attaches importance to marketing and values utility brought by brand strategy. It illustrates how to enhance the school profile and satisfaction by implementing brand strategy from enforcing brand teacher strategy and brand major strategy, to highlight the school competitive advantages, and cultivate more qualified professional talents for the society.

关 键 词：高职院校 教育产品 品牌策略 名牌教师 名牌专业 

分 类 号：G710[文化科学—职业技术教育学]