网络文字会话的多模态隐喻策略  

Multimodal Metaphorical Communication Strategies in Internet Literal Conversation

作　　者：李兴忠[1] 

机构地区：[1]广东农工商职业技术学院基础部,广州511365

出　　处：《广东外语外贸大学学报》2015年第6期46-49,56,共5页Journal of Guangdong University of Foreign Studies

摘　　要：网络文字会话通过多模态隐喻构建类似于自然会话的语场、语式。隐喻的使用是一种会话策略,分析语料发现,常用的隐喻策略有:(1)空间隐喻,以量度词"长/短"投射情感、态度域;(2)时间隐喻,以"时间长/短"为始源域投射情感、态度域;(3)图像隐喻,以电脑多媒体技术生成人的表情、体势等图像符号模拟自然会话中人的表情、体势变化。这些隐喻策略往往同时出现在同一个会话中,构成各种社会符号协同表义的多模态隐喻。Muhimodal metaphors are applied in the Intemet literal conversation to construct similar field and mode with the latter. Metaphorical application is a sort of communication strategies. Based on the analysis of the corpus, the fre- quently-used metaphorical strategies are ： （ 1 ） orientational metaphors ： the ＂long/short＂ concepts project emotion and at- titude domains; （2）time metaphors：long time and short time concepts also project emotion and attitude domains; （3） pictorial metaphors：humans＇ facial expression and posture made by multi-media technologies form pictorial metaphor strate- gy. These metaphorical strategies are applied in a single conversation, constructing muhimodal metaphors in which differ- ent social signs synergistically represent meaning.

关 键 词：网络 文字会话 认知隐喻 多模态 策略 

分 类 号：H030[语言文字—语言学]