情景模拟教学法在《公共关系学》教学中的应用  

On the Application of Scenario Simulation Method in Teaching "Public Relations"

作　　者：何娜[1] 张丽[1] 

机构地区：[1]内蒙古财经大学公共管理学院,内蒙古呼和浩特010070

出　　处：《内蒙古财经大学学报》2016年第2期90-93,共4页Journal of Inner Mongolia University of Finance and Economics

基　　金：内蒙古自然科学基金项目(2012MS3)

摘　　要：《公共关系学》是一门实践性极强的课程,但如何摆脱理论灌输,实现真正意义上对学生有益的实践性教学一直是公共关系学教学中的问题。本文介绍了情景模拟教学法贯穿《公共关系学》课程的实施方法,分析了这一教学法的教学效果和有待继续研究的问题。＂ Public Relations＂ is a practical course. But how to realize the most meaningful practical way to benefit students instead of lecturing theories has been a problem existed in the teaching of public relations. This paper introduces how to apply scenario simulation method in teaching ＂ Public Relations＂,analyzes the effective results of this method as well as the future discussed questions.

关 键 词：情景模拟教学法 公共关系学 实践教学 

分 类 号：G642[文化科学—高等教育学]