民族商业空间设计的审美营销策略研究  

Research on the Aesthetic Marketing Strategy of the National Commercial Space Design

作　　者：王亮[1] 

机构地区：[1]铜陵学院工商管理学院,安徽铜陵244000

出　　处：《贵州民族研究》2016年第4期179-182,共4页Guizhou Ethnic Studies

基　　金：安徽省振兴计划人才项目"2014年高校优秀青年人才支持计划"(编号:皖教秘人[2014]181)

摘　　要：近年来,民族商业空间的竞争愈发激烈,全方位营销逐渐成为民族商业空间的营销理念,民族商业空间设计审美营销也逐渐成为营销规划的基本内容。根据民族商业空间的商业特性和民族定位,民族商业空间设计的审美营销策略主要包括促成民族审美、坚持自然审美、倡导生态审美等内容。In recent years,the competition of the national commercial space is becoming more and more fierce. All direction marketing has gradually become the marketing concept of the national commercial space, and the aesthetic marketing of the national commercial space has gradually become the basic content of the marketing plan. According to the commercial character and national orientation of the national commercial space, the aesthetic marketing strategy of the national commercial space design mainly includes the national aesthetic,the natural beauty and the ecological aesthetics.

关 键 词：商业空间设计 审美 营销 生态 

分 类 号：F713.83[经济管理—广告]