试论广东高校包装设计课程引入南越国文化艺术元素的可行性  

The Feasibility of leading Element of Culture and Art of Nanyue kingdom into the Package Design Course in Guangdong Colleges and Universities

作　　者：刘晓达[1] Liu Xiaoda

机构地区：[1]广东第二师范学院美术学院

出　　处：《艺术设计研究》2016年第3期110-113,共4页Art & Design Research

基　　金：广东第二师范学院校级教研项目":基于岭南文化传承的包装设计课程课题式教学改革"经费资助;(编号:2015zcjf06);广东第二师范学院教授;博士科研专项经费项目:"美术史视野中秦始皇至汉武帝时代的‘天下’观"经费资助;(编号:2013ARF10)

摘　　要：包装设计是一门特殊的旨在传播人类生活理念与文化精神的视觉媒介。从历史的角度看,广东本土文化的重要渊源无疑是自秦汉之际建立的南越王国开始。作为具有较强地域特色的南越国文化,在其中衍生的建筑、瓦当、青铜器、玉器、金银器、印章文字等艺术文物,都可以作为广东高校包装设计课程中引入学习与继承的视觉文化元素。并以此作为立足广东本土,投射华南,建构当代岭南设计文化理念的根基之一。推动广东地区居民进行尊重与自我实现需要式的文化精神认知的升华。我们进而可以思考是否可以借此通过艺术、设计的方法去形塑今日"中国"的核心文化观、价值观与国家形象。package design is a special visual medium that spread human′s life idea and culture spirit. It is undoubtly that the vital source of Guangdong mainland culture came from the The Nanyue kingdom in the occasion of the Qin and Han Dynasties. The culture of Nanyue kingdom that contains architecture, eaves tile, bronze vessels, jadeware, gold and silver, seal script could become the visual culture element which could be introduced learning and inherited in the course of package design in Guangdong universities. They also could become the foundation that base itself upon in Guangdong mainland, project southern china, construct the design culture of south of the five ridges in the present age. Meanwhile, this measures also could promote the Guangdong area residents to facilitate the culture spirit sublimation of respect and actualization need themselves. Furthermore, we could take this opportunity to consider how to shape core culture, sense of worth, national image of today china by the ways of art and design.

关 键 词：包装设计 媒介 文化认同 艺术元素 课程引入 建构岭南设计文化 

分 类 号：J124-4[艺术—艺术理论]