高职院校商务英语专业社会服务的创新与途径研究  

Research on the Innovation and Ways of the Social Service of Business English Major in Higher Vocational Colleges

作　　者：陆浔[1] 

机构地区：[1]江西财经职业学院,江西九江332000

出　　处：《科教文汇》2016年第30期104-105,共2页Journal of Science and Education

摘　　要：近些年来,国内外商务往来日益频繁,政治、科技、教育、经济一体化模式已然形成,在现今社会,国家和企业都亟需一批能力较强、素质较高的人才进行商贸沟通和社会服务。作为教育阵地之一的高职院校承载了人才培养重任。对于商贸交流而言,商务英语是基本的交流语言之一,对此,本文以高职院校的商务英语专业为例,探讨了其社会服务能力的创新培养方式和途径。In recent years, the domestic and foreign business contacts have become increasingly frequent, and politics, sci- ence and technology, education, economic integration model is already taking shape. In today＇s society, countries and enterpris- es are in urgent need of a group of talents with strong ability and high quality to work for trade communication and social services. As one of the education positions, higher vocational colleges carry the important task of talent cultivation. For business com- munication, business English is one of the basic communication languages. In this paper, taking the business English major in higher vocational colleges as an example, the innovative ways and means to cultivate the social service ability are explored.

关 键 词：高职院校 商务英语专业 社会服务 创新 

分 类 号：G712[文化科学—职业技术教育学]