全域旅游视域下经济型酒店顾客满意度提升策略  

Strategies to Improve Guests' Satisfaction with Budget Hotels in Global Tourism Perspective

作　　者：高明[1] 叶秀霜[1] 

机构地区：[1]浙江旅游职业学院,浙江杭州311231

出　　处：《武汉商学院学报》2016年第5期19-22,共4页Journal of Wuhan Business University

摘　　要：引入全域旅游视角,聚焦经济型酒店质量管理中"痛点",在对影响经济型酒店顾客满意的要素进行提炼分析后,阐述我国经济型酒店转型升级思路:即以适用的管理机制、精准的客群定位、智慧的酒店产品和有效的品牌识别等四个方面增加用户黏性,提升顾客满意度,以期为经济型酒店乃至其他酒店业态的创新发展提供新的理念指导和研究视角。Introducing the global tourism perspective, the paper focuses on the quality management headache of the budget hotels. Then by extracting the factors influencing the guests＇ satisfaction with the service, the paper explicates the approaches to transform and upgrade budget hotels, namely, applicable management mechanism, accurate guests positioning, smart hotel services, effective brand recognition to enhance guests＇ loyalty and satisfaction. It is hoped to provide theoretical guidance and research perspective of innovation for hotels of budget and other types.

关 键 词：全域旅游 经济型酒店 顾客满意度 提升策略 

分 类 号：F719[经济管理—产业经济]