基于企业满意度模型的高职旅游管理专业培养模式实证分析——以苏州工业园区职业技术学院为例  

An Empirical Study on the Training Mode of Enterprise Satisfaction Model of Tourism Management Specialty in Higher Vocational Education

作　　者：吴金铃[1] WU Jinling(Suzhou Industrial Park Institute of Vocational Technology, Suzhou 215123, China)

机构地区：[1]苏州工业园区职业技术学院,江苏苏州215123

出　　处：《宁波职业技术学院学报》2016年第6期37-40,共4页Journal of Ningbo Polytechnic

基　　金：中国职业技术教育学会教育工作委员会;教材工作委员会2015-2016教学改革与教材建设立项课题(2-326);苏州市职业教育学会立项课题

摘　　要：随着旅游行业的发展,高职旅游专业招生规模不断扩大,市场竞争激烈。利用企业满意度模型,结合市场调研,分析影响企业满意度的因子并进行战略分析,最后从高职院校旅游专业的人才培养方案、课程体系建设、实践操作和师资队伍等角度提出几点意见,供高职旅游院校借鉴,提高企业满意度。With the development of the tourism industry, tourism specialty in higher vocational education enrollment expanding, market competition is intense. The enterprise satisfaction model in this paper, the combination of market research, analyzes the factors affecting the enterprise satisfaction and strategic analysis, finally, from the tourism specialty in higher vocational college talent training scheme, curriculum system, practice and teaching staff point opinion, for reference to vocational tourism colleges, improve enterprise satisfaction.

关 键 词：企业满意度模型 高职旅游管理专业 专业培养模式 

分 类 号：G710[文化科学—职业技术教育学]