高职广告设计课程教学改进的新思路  

New Thought to Improve the Course Teaching of Higher Vocational Advertisement Design

作　　者：马莉[1] MA Li(Tianjin Heping District Xinhua Workers Universit)

机构地区：[1]天津市和平区新华职工大学,天津300040

出　　处：《天津职业院校联合学报》2017年第4期56-60,共5页Journal of Tianjin Vocational Institutes

摘　　要：广告设计专业内容现在已经广泛的融入到我们日常生活的方方面面,它创造经济价值,另一方面也着实为我们的生活增添了艺术色彩。在这样的发展情况下,就业市场对广告设计专业人才的需求量逐年增加,主要是因为市场上中小型规模的广告设计公司数量逐年上升,高职院校对广告设计专业教学情况越来越关注,因此对广告设计教学提出了更高的要求,以推动高职院校广告设计专业教学的良好发展。目前开设广告设计专业的高职院校较多,教师们在教学过程中会遇到一些普遍性的问题,结合实际教学过程的感悟体会,对高职广告设计教学内容和方法的改进进行了深入思考,形成本文。The contents of advertisement design have been widely incorporated into various aspects of our daily life, while creating economic value, advertisement design also adds artistic colors to our life. Under this development background, the demand of employment market for advertisement design talents has increased year by year, mainly because the number small and medium - sized advertisement design companies in the market has increased year by year. Higher vocational colleges have more and more concerned the teaching of advertisement design, therefore, higher requirements have been proposed for the advertisements design teaching, so as to promote the better development of professional teaching in advertisement design of higher vocational colleges. At present, there are many higher vocational colleges with advertisement design major, and teachers will encounter some common problems in teaching. Combined with the perception and experience in actual teaching, the author deeply thinks over the advertisement design teaching contents and method improvement and forms this article.

关 键 词：高职教学 广告设计 教学改进 

分 类 号：G712[文化科学—职业技术教育学]