高等非学历教育品牌构建策略研究  

Research on the Strategy of Brand Building in the Higher Education of Non Academic Qualifications

作　　者：吴学松[1] WU Xue-song(School of Continuing Education, Jinling Institue of Technology, Nanjing 210038, China)

机构地区：[1]金陵科技学院继续教育学院,南京210038

出　　处：《成人教育》2017年第10期65-69,共5页Adult Education

基　　金：江苏省教育科学"十二五"规划重点课题"高校继续教育机构的转型与创新研究";项目编号为B-b/2013/03/043;江苏省教育厅2016年度高校哲学社会科学研究项目"类主体视域中创新创业教育的范式转换与实施路径研究";项目编号为2016SJD880025;江苏省2013年职业教育教学改革研究课题;项目编号为ZYB180

摘　　要：构建高等非学历教育品牌,是顺应高等教育发展新常态的客观需要,是提升高校继续教育服务能力的重要抓手,也是增强高校继续教育竞争力的内在要求。高等非学历教育品牌构建存在教育理念滞后、管理体制僵化、内涵建设孱弱、办学模式封闭等突出问题,因此,应变革发展观念构建筑牢思想根基、创新管理体制提供发展动力、强化质量保障提升内涵水平、推进开放办学夯实发展基底。The brand construction of higher non-academic education is in line with the objective needs of the development of a new norm. It is an important starting point to enhance the service ability of continuing education in Colleges and universities. It is also the internal requirement to enhance the competitiveness of universities continuing education. There are still lagging educational philoso- phy, rigid management system, weak connotation construction, closed school system and other outstanding issues. The brand construc- tion of higher non-academic education must change the concept of development; build a strong ideological foundation for the construc- tion of the brand, to provide impetus to the development of innovative management system, to strengthen the quality assurance to en- hance the connotation level, and to promote the development of open education solid substrate.

关 键 词：高校 高等非学历教育 品牌 构建 策略 

分 类 号：G720[文化科学—成人教育学]