供给侧改革背景下旅游文化融入白酒产业的路径研究——以四川省为例  

Integration Route of Tourism Culture and Baijiu Industry under the Background of Supply-Side Reform: a Case Study on Sichuan

作　　者：张凤婷[1] 徐哲[1] 黄秋洁[1] 

机构地区：[1]四川外国语大学成都学院英语旅游系,四川都江堰611844

出　　处：《酿酒科技》2018年第1期113-117,共5页Liquor-Making Science & Technology

基　　金：川酒发展研究中心项目(CJY17-01)

摘　　要：从产业融合的角度,依据四川既是白酒生产大省又是旅游文化强省的实际,提出了推动四川白酒产业供给侧结构性改革的有效切入点,即旅游文化融入白酒产业、使白酒产业与旅游文化产业融合发展产生新业态,实现资源优化配置和产业转型升级。分析了供给侧改革的内涵在白酒产业的延伸,论证了旅游文化融入白酒产业的可行性和时代意义,给出了"川酒+旅游+遗产文化""川酒+旅游+民俗文化""川酒+旅游+饮食文化"和"川酒+旅游+创意文化"等旅游文化融入四川白酒产业的路径建议。From the perspective of industrial convergence and based on the fact that Sichuan is not only a province with massive Bai- jiu enterprises but also a province with many well-known tourist spots, the integration route of tourism culture and Baijiu industry in Sichuan to develop a new industry form and to achieve optimized resource allocation and upgraded industrial transition was intro- duced. It proved the feasibility and the historical significance of the integration of tourism culture and Baijiu industry practically and theoretically. Four integration routes were recommended as follows： ＂Sichuan Baijiu industry ＋ tourism ＋ legacy culture＂, ＂Sichuan Baijiu industry ＋ tourism ＋ custom culture＂, ＂Sichuan Baijiu industry ＋ tourism ＋ food culture＂, and ＂Sichuan Baijiu industry ＋ tour- ism ＋ creative culture＂.

关 键 词：供给侧改革 白酒产业 旅游文化 产业融合 

分 类 号：TS262.3[轻工技术与工程—发酵工程] F426[轻工技术与工程—食品科学与工程]