基于SWOT模型的石坪茶产业发展对策分析  

Study on Dvevlopment Strategy of Shiping Tea Industry Based on SWOT Analysis

作　　者：邱元凯[1] 徐艳[1] 严汉彬[1] 戴添基[1] 童广清 QIU Yuan-kai;XU Yan;YAN Han-bin;DAI Tian-ji;TONG Guang-qing(Heyuan Vocational and Technical College, Guangdong Province, Northern Guangdong Mountain （Heyuan） Modem Agricultural Science and Technology Service Engineering and Technology Research Center, Heyuan 517000, China;Heyuan Shi Ping Ding Tea Development Co., Ltd., Heyuan 517000, China)

机构地区：[1]河源职业技术学院广东省粤北山区(河源)现代农业科技服务工程技术研究中心,广东河源517000 [2]河源市石坪顶茶业发展有限公司,广东河源517000

出　　处：《茶叶通讯》2018年第1期55-58,共4页Journal of Tea Communication

基　　金：广东省科技计划项目(2015A020210014);河源市现代农业科技服务骨干机构培育(2015A040404014)

摘　　要：运用"SWOT"分析法,分析了石坪茶产业发展的优势、劣势、发展机遇和威胁,提出发挥生态与历史文化优势、种植生态有机茶、提高科技创新能力、开发差异化产品、培育龙头企业、打造石坪茶叶区域品牌和发展茶文化观光旅游等发展对策。According to the current situation of Shiping tea industry, advantages and disadvantages,the opportunities and threats of Shiping tea industry were analysized by＂SWOT＂method. Suggestion of the development of the Shiping tea industry included giving full play to ecological and historical cultural advantages, growing eco-organic tea, improving scientifictechnological ability for innovation, developing differentiated products, cultivation of leading enterprises, building Shiping tea regional brand, developing tea culture tourism, etc.

关 键 词：SWOT 石坪茶 发展对策 

分 类 号：S571.1[农业科学—茶叶生产加工]