无公害猪肉的市场认知与购买行为调研分析  

Investigation and Analysis of Market Recognition and Purchase Behavior of Harmless Pork

作　　者：甄玉洁 何伟[1,2] Zhen Yujie;He Wei(College of Economics and Management, Beijing University of Agriculture/ Beijing New Rural Construction Research Base, Beijing 102206, China)

机构地区：[1]北京农学院经济管理学院,102206 [2]北京新农村建设研究基地,102206

出　　处：《当代畜牧》2018年第5期1-6,共6页Contemporary Animal Husbandry

基　　金：2018年北京农学院科技处科研专项补充-智库建设(1086016009/013)

摘　　要：猪肉作为中国传统的肉类产品,在我国肉类膳食结构中一直居于主导地位,猪肉的安全状况更是受到消费者的关注与重视。笔者以无公害猪肉为例,通过调研了解消费者对无公害猪肉的认知程度,运用描述统计和回归分析的方法分析数据,得出消费者对无公害猪肉社会认知度有待提高、购买意愿不太强烈的结论,并针对无公害猪肉的消费问题提出建议。Pork, as a traditional Chinese meat product, has been playing a leading role in the meat diet structure. The safety status of pork is even more concerned and valued by consumers. This paper uses pollution-free pork as an example. Through investigation, we have learned that consumers understand the market of pollution-free pork, and use descriptive statistics and regression analysis methods to analyze the data, and conclude that consumers＇ social awareness of pollution-free pork needs to be improved. The willingness to buy is not very strong, and put forward opinions and suggestions on the consumption of pollution-free pork.

关 键 词：无公害猪肉 消费者购买行为 食品安全 

分 类 号：F326.34[经济管理—产业经济]