基于MOOC平台的广告创意与设计课程建设  

Course Construction of Advertising Creativity and Design Based on Mooc Platform

作　　者：张晓芸[1] 张静[1] Zhang Xiaoyun;Zhang Jing(Jiujiang Vocational and Technical College,Jiujiang,Jiangxi,33200)

机构地区：[1]九江职业技术学院,江西九江332007

出　　处：《九江职业技术学院学报》2018年第2期38-39,共2页Journal of Jiujiang Vocational and Technical College

摘　　要：地方高校广告设计专业普遍缺乏优质师资和广告行业资源,教育模式亟待改革。慕课平台在线开放式教学模式的兴起,为国内高校广告设计课程改革指明了方向。广告创意与设计课程应充分利用在线平台资源,重新设定课程建设目标,开展项目式教学,引入真实的教学案例,采用互动式的教学形式,调动学生的学习兴趣,提高课程的教学效果。Local colleges always lack of excellent staffs and advertising resources,so the teaching model needs reform urgently.The rise of massive online open course teaching model points out a reform direction for our advertising design course.The course of advertising creativity and design should make full use of the online platform resources,re-set the course construction objectives,carry out project-based teaching,introduce real teaching cases,adopt interactive teaching form and arouse students＇ interests in learning,thus improving the teaching effect of the course.

关 键 词：慕课平台 广告创意与设计 课程建设 

分 类 号：G712[文化科学—职业技术教育学]