论中式游戏UI设计中的“道意”  

Discussion on the "Tao" in Chinese Game UI Design

作　　者：齐琦[1] 张方 朱艳秋[1] QI Qi;ZHANG Fang;ZHU Yan-qiu(Chengdu University of Information Technology,Chengdu 610025,China;Chongqing Technology and Business University,Chongqing 400067,China)

机构地区：[1]成都信息工程大学,成都610025 [2]重庆工商大学,重庆400067

出　　处：《包装工程》2018年第18期296-300,共5页Packaging Engineering

基　　金：四川省教育厅人文社科一般项目(17SB0084);四川省哲学社会科学彝族文化研究中心资助项目(YZWH1609)

摘　　要：目的探讨道教文化元素在游戏UI设计中的应用。方法从中式游戏UI界面设计的现状入手进行论述,阐述道教文化元素对此类设计的重要应用价值;结合实例讨论在设计中的应用方向,分析在宗教思想理念、造型元素、符号纹样3个方向上进行的引用与借鉴;最后,提出重视文化的严谨性、注入积极文化、提升设计品位并丰富感官体验的设计发展策略来指导设计实践。结论道教文化元素独有的内在文化语言和丰富的外在造型纹样符号很好地契合了中式游戏UI的主题需求和功能需求,拓宽了国产游戏UI设计的表现内容。为保证此类型在游戏UI设计中的持续发展,设计思维导向不能只强调作品的猎奇审美,还需要结合技术创新,提升整体UI作品文化意向上的正面审美。The work aims to discuss the application of Taoist cultural elements in the game UI design. Discussion was carried out starting from the status quo of the Chinese game UI interface design, and the important application value of Taoist cultural elements in this kind of design was expounded. Combined with the examples, the application direction in the design was discussed. The references in such three directions as religious thoughts and concept, modeling elements and symbol patterns were analyzed. Finally, the design practice was guided by putting forward a design development strategy that attached importance to the rigor of culture, injected positive culture, improved the taste of design and enriched the sensory experience. The intrinsic cultural language and abundant exterior modeling symbols exclusive to the Taoist cultural elements are in good agreement with the theme and functional requirements of the Chinese game UI, and broaden the performance of domestic game UI design. To ensure the continuous development of this type of design in the game UI design, the design thinking orientation should not only emphasize the aesthetic novelty of the work, but also need to combine the technological innovation to improve the positive aesthetic appreciation of the overall cultural intention of UI works.

关 键 词：道教 游戏UI 传统文化元素 设计应用 

分 类 号：TB472[一般工业技术—工业设计]