基于现代服务业的工作过程导向课程教学特征与策略研究——以商贸服务类和文化创意类专业为例  

Research on the Characteristics and Strategies of Teaching for the Work-process Oriented Curriculum Based on Modern Service Industry——Taking the Specialties of Business Service and Cultural Creativity as Examples

作　　者：彭豪[1] 伍尚勤 PENG Hao;WU Shang-qin(Guangzhou Industry ＆ Trade Technician College,Guangzhou 510425,China)

机构地区：[1]广州市工贸技师学院,广东广州510425

出　　处：《天津职业大学学报》2018年第5期78-82,共5页Journal of Tianjin Vocational Institute

基　　金：2013年度广州市技工教育科研立项课题"一体化课程教学实施特征和策略研究"(GZHRK2013A02;主持人:张利芳);2015年度广州市技工教育科研立项课题"技工院校教师队伍梯队建设规划与培训策略研究"(GZHRK2015B03;主持人:张利芳)的研究成果

摘　　要：选取具有较强现代服务业特点的市场营销、动漫设计与制作专业的课程教学作为研究对象,采用行动研究法分析基于工作过程系统化的商贸服务类和文化创意类专业课程教学的专属特征,并提出相应的教学策略,为教师开展工作过程导向的课程教学提供参考。This research selects the specialties of marketing, animation design and production with strong characteristics of modern Selvice industry as the research objects. With the action research method, this research analyzes the exclusive charactelistics of teach- ing for the curriculum of business Selvice and cultural creativity based on the systematic work process, and then proposes the corre- sponding teaching strategies in order to provide references for teachers to carry on the work-process oriented curriculum teaching.

关 键 词：现代服务业 文化创意 工作过程系统化 教学特征 教学策略 

分 类 号：G712[文化科学—职业技术教育学]