高职院校宣传工作视角下的企业文化进校园  

Corporate Culture into Campus under the Perspective of Propaganda Work in Higher Vocational Colleges

作　　者：鲍双振[1] 干冀春[1] 孙红[1] BAO Shuang-zhen;GAN Ji-chun;SUN Hong(Hebei Chemical and Pharmaceutical Vocational and Technical College,Shijiazhuang 050026,China)

机构地区：[1]河北化工医药职业技术学院,石家庄050026

出　　处：《价值工程》2017年第16期166-167,共2页Value Engineering

基　　金：2016年河北省高等学校人文社会科学研究青年基金项目<以"中国梦"引领高职大学生理想信念教育的实践与探索>(SQ161130)研究成果

摘　　要：新形势下加强企业文化进校园及其宣传工作,是大势所趋,具有十分重要的意义。但目前高职院校对企业文化的宣传仍存在一些问题,在一定程度上制约了企业文化进校园工作。加强企业文化的宣传,是一项复杂的系统性工作,需要在提高思想认识,给予高度重视的基础上,站在推进学校科学发展,培养满足行业企业发展需要的优秀人才的高度,统筹规划,多措并举。It is very important to strengthen the corporate culture into the campus and its propaganda work under the new situation.However,there are still some problems in the propaganda of corporate culture in higher vocational colleges,and the problems restricts thecorporate culture into the campus work to a certain extent.It is a complex and systematic work to strengthen the propaganda of corporateculture,and it needs to stand in the high level of promoting the scientific development of school and training excellent talents to meet theneeds of the development of enterprises and take more measures simultaneously on the basis of improving the ideological understanding andgetting high priority.

关 键 词：高职院校 宣传 企业文化 

分 类 号：G712[文化科学—职业技术教育学]