分享经济时代电子商务专业本科生全程导师制的探索与实践  

Exploration and Practice of the Full Tutorial System for Undergraduates Majoring in E-commerce in the Age of Sharing Economy

作　　者：李丹丹[1] 裴一蕾[1] LI Dan-dan;PEI Yi-lei(School of Management,Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学管理学院,北京100101

出　　处：《价值工程》2018年第12期207-209,共3页Value Engineering

基　　金：北京联合大学人才强校优选计划(BPHR2017DS14);北京市教委社科计划一般项目"北京市政府与分享经济企业的演化博弈及监管机制研究";人才培养质量建设-专业建设-北京高校专业群建设(市级)编号:12205991704011502

摘　　要：分享经济的到来使得电子商务企业的人才需求增大,但是高校电子商务专业的本科生就业困难。本文在分析当前我国电子商务发展和高校人才培养模式的基础上,提出了本科生电子商务专业的全程双导师制,即由专业导师和企业导师同时指导本科生。最后,以北京联合大学的电子商务专业为例,分析了该模式的职责和成效,为该模式的深入研究奠定了基础。Sharing economy has made the demand for talents of e-commerce companies increase,but the employment of undergraduates in college e-commerce majors is difficult.Based on the analysis of the current development of e-commerce in China and the model of talent training in universities,this paper proposes a full-time dual-tutor system for undergraduate e-commerce majors,that is,professional tutors and corporate tutors to guide undergraduates at the same time.Finally,taking the e-commerce specialty of Beijing Union University as an example,the responsibilities and results of the model are analyzed,which lays the foundation for the in-depth study of this model.

关 键 词：电子商务 本科生导师制 双导师 全程导师制 

分 类 号：G642[文化科学—高等教育学]