安徽省高职院校生源状况分析——基于安徽中澳科技职业学院2017级新生实证调查  

An Analysis on the Enrollment Status of Anhui Vocational Colleges——Based on the Empirical Investigation on the Freshmen of 2017 in Anhui Zhong-Ao Institute of Technology

作　　者：李艳 张伟[2] 徐其华 Li Yan;Zhang Wei;Xu Qihua(Anhui Zhong-Ao Institute of Technology,Hefei 230031,China;University of Science and Technology of China,Hefei 230031,China)

机构地区：[1]安徽中澳科技职业学院,安徽合肥230031 [2]中国科学技术大学,安徽合肥230031

出　　处：《黑河学院学报》2018年第7期76-78,共3页Journal of Heihe University

基　　金：2015年安徽省人文社科重点项目"基于关系营销理论的高职院校自主招生策略研究"(SK2015A701);安徽省质量工程项目"空中乘务特色专业"(2016tszy050)

摘　　要：随着高职院校生源素质及数量的下降,高职院校生源竞争已日趋激烈。高职的生源又受生源所在地、个人素质及家庭背景等因素的影响。全面而客观地调查分析生源特征可指导高校针对生源特征,细分市场,找准定位,制订招生营销策略。With the decline in the quality and quantity of enrollment in higher vocational colleges,the competition for enrollment in higher vocational colleges has become increasingly fierce.The enrollment situation of higher vocational colleges is influenced by some factors like the location,personal quality and family background and so on.This paper makes a comprehensive and objective investigation and analysis on the characteristics of the enrollment which can guide higher vocational colleges to do market segmentation and accurate positioning and to develop recruitment marketing strategies accordingly.

关 键 词：安徽省 高职院校 生源状况 

分 类 号：G718.5[文化科学—职业技术教育学]