浅析电视媒体对传统文化的创新传播——以《中国诗词大会》和《经典咏流传》为例  

A Brief Analysis on the Innovative Communication of Traditional Culture by TV Media—Taking “The Chinese Poetry Conference”and “Everlasting Classics”as Examples

作　　者：吴明靖[1] WU Ming-jing

机构地区：[1]北京财贸职业学院,北京101101

出　　处：《北京财贸职业学院学报》2019年第1期69-72,共4页Journal of Beijing College of Finance and Commerce

摘　　要：《中国诗词大会》和《经典咏流传》能够如同一股清流在众多的综艺节目中脱颖而出,共同特点在于植根于中华民族的优秀传统文化,精心策划节目形式和内容,并在传播渠道方面实现多元化,为电视媒体在新的社会语境和技术条件下实现创新和发展探索出了一条有效路径。“The Chinese Poetry Congress”and“Everlasting Classics”can stand out in numerous variety shows,their common characteristics are that they have rooted the excellent traditional culture of the Chinese nation in the programs,carefully planned the forms and contents of the programs,and diversified the channels of communication,so as to explores an effective way for TV media to achieve innovation and development under the new social context and technological conditions.

关 键 词：传统文化 古典诗词 电视媒体 

分 类 号：G22[文化科学]