关于现代学徒制试点班汽车营销课程共建的探讨——以广西华奥汽车制造有限公司现代学徒制试点班为例  

Discussion on the Co-construction of Automobile Marketing Course in the Pilot Class of Modern Apprenticeship System--Taking the Modern Apprenticeship Riot Class of Guangxi Huaao Automobile Manufacturing Co.,Ltd.as an Example

作　　者：吴玉梅 Wu Yumei

机构地区：[1]广西工业职业技术学院,广西南宁530000

出　　处：《数码设计》2018年第14期99-99,共1页Peak Data Science

基　　金：2017年度广西职业教育教学改革研究项目《基于现代学徒制的汽车营销与服务课程体系研究与实践》(编号:GXGZJG2017A041)”。

摘　　要：现代学徒制已然成为当下盛行的职业教育人才培养模式,其中试点班的课程共建是校企协同育人的一项重要工作,并且区别于传统模式的课程建设。本文以广西华奥汽车制造有限公司现代学徒制试点班为例,探讨汽车营销这门学科的课程建设。汽车营销作为华奥现代学徒制试点班的主干课程,如何开展课程建设使之符合现代学徒制人才培养模式的要求,这是值得深入探讨的关键问题。the modern apprenticeship system has become a popular training mode for vocational education personnel,in which the curriculum construction of pilot classes is an important work for school enterprises to cooperate with people,and it is different from the traditional model of curriculum construction.This paper discusses the course construction of automobile marketing based on the pilot class of modern apprenticeship system of Guangxi huao automobile manufacturing Co.,Ltd..As the main course of Huaao's modern apprenticeship pilot class,how to develop the curriculum to meet the requirements of the modern apprentice training model is a key issue that deserves in-depth discussion.

关 键 词：现代学徒制 汽车营销 课程建设 校企协同 

分 类 号：F713.50-4[经济管理—市场营销]