基于网络教学平台的《网络营销》课程混合式教学模式应用研究  

Research on the Application of Mixed Teaching Mode of "Network Marketing" Course Based on Network Teaching Platform

作　　者：陈法杰[1] 刘晓芬[1] 周春光[1] CHEN Fa-jie;LIU Xiao-fen;ZHOU Chun-guang(School of Economics and Management,Shihezi University,Shihezi,Xinjiang 832000,China)

机构地区：[1]石河子大学经济与管理学院

出　　处：《教育教学论坛》2019年第37期209-210,共2页Education And Teaching Forum

基　　金：石河子大学2018年教育教学改革项目“基于翻转课堂的《网络营销》混合式教学模式研究”（KG-2018-67）

摘　　要：互联网与移动互联网时代的背景促使网络营销成为市场营销专业的重要核心课程。文章在分析网络营销课程实施混合式教学模式必要性与可行性的基础上,指出了网络营销课程开展基于网络教学平台混合式教学模式的研究方法,构建了基于网络教学平台的网络营销课程混合式教学模式的总体设计及重要应用策略,对网络营销课程的混合式教学有着积极的指导意义与参考价值。In the context of the Internet and mobile Internet era,network marketing has become an important core course for marketing majors.Based on the analysis of network marketing course on the basis of the necessity and feasibility of the hybrid teaching pattern,points out the network marketing curriculum based on network teaching platform of hybrid approach to the study of teaching mode,building a network marketing course based on network teaching platform overall design and the important application of hybrid teaching strategy,the network marketing of hybrid teaching has a positive guiding significance and reference value.

关 键 词：《网络营销》 混合式教学 应用 

分 类 号：G642.0[文化科学—高等教育学]