基于模糊综合评价的展会参展商满意度测评  

Evaluation for the Degree of Satisfaction from Exhibitors Based on Fuzzy Comprehensive Evaluation

作　　者：张岩岩[1] ZHANG Yan-yan(Wuxi City College of Vocational Technology,Wuxi,Jiangsu 214000,China)

机构地区：[1]无锡城市职业技术学院,江苏无锡214000

出　　处：《山西财政税务专科学校学报》2019年第5期50-54,共5页Journal of Shanxi Finance & Taxation College

摘　　要：参展商是展览会价值实现的重要主体,参展商满意度是展会项目获得长足发展的保障。根据经典理论确定评价因素集,在运用层次分析法分析参展商满意度影响因素的基础上,采用模糊综合评价法构建模型,研究测评参展商满意度水平的方法,并进行应用测评,对提高参展商满意度提出了建议。Exhibitors are an important body for exhibitions expo to achieve its value,and the degree of satisfaction from exhibitors is a significant guarantee for a sustainable development of fair projects.Based on classical theories,the paper decides the valuation factor list,and makes an analysis on the factors which affects exhibitors’satisfaction via Analytic Hierarchy Process.Then the paper builds up a model by applying fuzzy comprehensive evaluation methods,researches on the measurement methods and conduct measurement,then in the ends makes related suggestions to improve their degree of satisfaction.

关 键 词：模糊综合评价法 参展商 顾客满意度 

分 类 号：F713.83[经济管理—广告]