基于CDIO模式的高职葡萄酒营销专业英语实践课程设计研究  

Research on the Design of English Practical Curriculum for the Wine Marketing Major in Higher Vocational Colleges Based on the CDIO Model

作　　者：刘凤芸 Liu Fengyun

机构地区：[1]宁夏葡萄酒与防沙治沙职业技术学院,宁夏银川750199

出　　处：《科教文汇》2020年第10期118-119,共2页Journal of Science and Education

基　　金：2017年度教育厅自治区级高职院校教育质量工程项目——高职葡萄酒营销专业大学英语课程体系的构建与教学改革。

摘　　要：本文结合当下宁夏葡萄酒行业的发展趋势,结合葡萄酒营销行业对专业素质能力与营销英语能力的需要,改革和创新市场导向下的营销专业大学英语实践教学目标和体系。在CDIO模式下,从英语实践课程框架的构思、设计的理念、实现的目标和运作策略等方面研究葡萄酒营销专业的英语实践课程设计,进一步树立新时代的葡萄酒营销职业发展理念,提高高职葡萄酒营销专业学生在葡萄酒行业的就业竞争力和专业可持续发展性,使其更好地服务于地方经济发展。Combining the current development trend of the wine industry in Ningxia,and based on the needs of the professional quality and marketing English skills required by the wine marketing industry,as well as the college English practical teaching goals and system for the marketing major oriented by market reform and innovation,this paper,under the CDIO model,studies the design of English practical curriculum for the wine marketing major in terms of the conception of the curriculum framework,the concept of design,and goals to be achieved and the operating strategies.The writer hopes to further establish the concept of wine marketing career development in the new era,and to improve the employment competitiveness and sustainable professional development of wine marketing majors in the wine industry,so as to enable them to serve local economic development as soon as possible.

关 键 词：CDIO模式 高职英语 葡萄酒营销 实践课程 

分 类 号：G712[文化科学—职业技术教育学]