以问题为导向的教学方法在高职《网络营销》课程的效果分析  

The Effect Analysis of Problem-oriented Teaching Method in the Course of"Internet Marketing"in Higher Vocational Education

作　　者：何璐[1] He Lu(Yunnan College of Tourism Vocation)

机构地区：[1]云南旅游职业学院

出　　处：《现代教育论坛》2020年第2期30-32,共3页Modern Education Forum

基　　金：云南旅游职业学院院级课题:基于PBL模式的《网络营销》课程教学设计研究(2019YLZY01)。

摘　　要：以问题为导向的教学方法更加重视学生主观能动性的发挥,学生能够在课堂上主动探索知识,并养成独立解决问题的习惯。本文针对高职院校市场营销专业目前在传统教学方面存在的问题,从该教学方法的特征入手,通过以问题为导向的教学方法的实施过程分析,基于实际教学情况,选取课程中的单个知识点作为实践案例,以探讨以问题为导向的教学方法的实践流程及教学效果。通过实践对比,初步体现了以问题为导向的教学方法在《网络营销》课程教学过程中的运用,对于学生学习主动性和学习效果提升有明显作用。The problem-oriented teaching method pays more attention to students'subjective initiative,students can actively explore knowledge in the classroom and develop the habit of solving problems independently.This article aims at the problems existing in the traditional teaching of marketing majors in higher vocational colleges,starting from the characteristics of the teaching method,through the analysis of the implementation process of the problem-oriented teaching method,based on the actual teaching situation,select a single knowledge point in the course as a practical case,to discuss the practice process and teaching effect of problem-oriented teaching methods.Through the comparison of practice,it initially embodies the application of problem-oriented teaching methods in the teaching process of the"Internet Marketing"course,which has a significant effect on the improvement of students'learning initiative and learning effect.

关 键 词：问题导向 PBL 课程教学 高职 实践研究 

分 类 号：G63[文化科学—教育学]