基于关系营销的顾客分级研究综述  

A Summary of Research on Customer Grading Based on Relationship Marketing

作　　者：宗毅 邢浩 ZONG Yi;XING Hao(School of Management,Tianjin University of Commerce,Tianjin 300134,China)

机构地区：[1]天津商业大学管理学院,天津300134

出　　处：《价值工程》2020年第12期287-289,共3页Value Engineering

基　　金：互联网时代基于服务成本衡量的顾客分级管理研究,天津市哲学社会科学项目(TJGL18036)。

摘　　要：关系营销的核心宗旨通过维持与客户的关系获得顾客的终身价值。但不同的顾客带给企业的价值不同,因此有必要对顾客进行分级明确出需要进一步维系的顾客。本文对关系营销的发展历程进行梳理,基于此对顾客分级的必要性和发展过程进行了阐述,旨在为企业寻找切实可行的顾客分级方法。The core purpose of relationship marketing is to obtain the lifetime value of customers by maintaining relationships with customers.But different customers bring different values to the enterprise,so it is necessary to grade customers to identify customers who need to be further maintained.This article sorts out the development process of relationship marketing.Based on this,it expounds the necessity and development process of customer grading,aiming to find practical and feasible customer grading methods for enterprises.

关 键 词：关系营销 顾客终身价值 顾客分级 

分 类 号：F274[经济管理—企业管理]