移动学习资源用户行为模式研究——基于对140名学前儿童的问卷调查与访谈  

Study on Behavior Patterns of Users in Mobile Learning Resources——Based on Survey and Interview of 140 Preschool Children

作　　者：杨丽 曾瑞 方向阳[3] Yang Li;Zeng Rui;Fang Xiangyang(University of Science and Technology,Suzhou 215009;Suzhou University of Science and Technology;Suzhou Industrial Park Vocational and Technical College)

机构地区：[1]苏州科技大学教育学院,苏州215009 [2]苏州科技大学艺术学院 [3]苏州工业园区职业技术学院

出　　处：《职业技术教育》2019年第32期35-39,共5页Vocational and Technical Education

基　　金：江苏省教育科学“十三五”规划2016年度重点资助项目“体验与交互视域下儿童移动教育资源的设计研究”(B-a/2016/01/17),主持人:杨丽;首批苏州高等职业教育教改研究资助项目“在线教育教学评价研究”(SGJGA0111),主持人:方向阳。

摘　　要：随着移动互联和智能终端设备的发展和普及,移动学习资源在教育领域迅速发展,尤其是儿童移动学习资源。在用户日趋理智的消费行为和行业竞争的双重压力下,只有掌握移动学习资源用户的行为模式才能设计出优质产品。通过对140名5~7岁学前儿童的问卷调查及10名儿童的观察和访谈,挖掘学前儿童移动学习资源用户的认知行为模式和情感行为模式。只有给儿童量体裁衣,为他们打造优质学习资源,才能赢得儿童的喜爱和家长的认可与信赖。With the development and popularization of mobile Internet and intelligent terminal devices,mobile learning resources have developed rapidly in the field of education,especially for children.Under the dual pressure of increasingly rational consumer behavior and industry competition,only by mastering the behavior mode of users of mobile learning resources,can we design high-quality products.Through the questionnaire survey of 140 preschool children aged 5-7 as well as the observation and interview of 10 children,the cognitive behavior mode and emotional behavior mode of mobile learning resource users of preschool children are explored.Only by tailoring children’s clothes and creating high-quality learning resources for them,can they win children's love and parents’recognition and trust.

关 键 词：学前儿童 移动学习资源 APP 行为模式 

分 类 号：G712[文化科学—职业技术教育学]