乡村电商人才培养教学内容及路径研究  

Teaching Content and Path of Rural E-commerce Talents Training

作　　者：张增强[1] 杨艳玲[2] 冯国杰[1] ZHANG Zengqiang;YANG Yanling;FENG Guojie(Shijiazhuang Tiedao University,Shijiazhuang 050043,China;Hebei Normal University,Shijiazhuang 050024,China)

机构地区：[1]石家庄铁道大学,石家庄050043 [2]河北师范大学,石家庄050024

出　　处：《工业工程设计》2020年第4期73-79,共7页INDUSTRIAL&ENGINEERING DESIGN

基　　金：河北省高等教育教学改革研究项目(2016gjjg109)。

摘　　要：通过高校设计教育专业输出课程,培养有技术、重内容、懂品牌、善营销的乡村电商人才。以抖音平台为例,通过检索关键词,分析优质短视频账号的制作主体、视频内容、拍摄技巧和营销推广模式等,提出短视频制作的八个维度。以品牌设计理念为指导思想,以提高帐号黏性为宗旨,以自媒体病毒式传播为手段,借助慕课平台,提出乡村电商人才培养需要考虑的三个方面,并重点阐述教学内容的六大部分,提出德育与智育并举,培养SPGC乡村电商人才的观点,结合乡村振兴战略中的组织优势给出课程实施的两大路径。充分发挥慕课优势,考虑乡村电商人才的地域性、知识储备薄弱性特点,建设重操作、易上手、针对性强的网络课程,实现扶贫先扶智。在"互联网+教育"的课程建设中,设计教育类慕课助力乡村振兴是必要且可行的。The work aims to train rural E-commerce talents with technology, content, brand and marketing skills through the design and education output courses in colleges and universities. With Tik Tok as an example, the main body of making high-quality short video account, the video content, the photographic skills and the marketing promotion mode are analyzed through the key words retrieval, and eight dimensions of short video production are put forward. With the guiding ideology of brand design, the purpose of improving the stickiness of account, the methods of WE media viruses-like spreading model online, and with the help of MOOC platform, three aspects to be considered in the cultivation of rural E-commerce talents are put forward, and the six parts of the teaching content are emphatically explained. The viewpoint of combining moral education and intellectual education is proposed to cultivate SPGC rural E-commerce talents. The organizational advantages in the strategy of rural revitalization are combined to give two paths of curriculum implementation. Full play should be given to the advantages of MOOC, the regional characteristics of rural E-commerce talents and the weakness of knowledge reserve should be considered, and an operational, easy-to-use and targeted network course should be established to help the poor by seeing that they get education first. In the construction of the best courses for"Internet plus Education", it is necessary and feasible for MOOC courses regarding design and education to help rural revitalization.

关 键 词：短视频 乡村电商 慕课 人才培养 教学内容 

分 类 号：G712[文化科学—职业技术教育学] F713.36-4[文化科学—教育学]