用户驱动的制造业企业服务创新:以资源拼凑为路径的研究  

The User-Driven Service Innovation in Manufacturing Enterprises:Research on Resource Bricolage as a Path

作　　者：冯文娜[1] 姜梦娜 穆耀 FENG Wenna;JIANG Mengna;MU Yao(School of Management,Shandong University,Jinan 250100,China)

机构地区：[1]山东大学管理学院,济南250100

出　　处：《科学学与科学技术管理》2020年第4期49-67,共19页Science of Science and Management of S.& T.

基　　金：国家社会科学基金一般项目(17BGL082)。

摘　　要：制造业企业"跨界"服务创新是一场以用户为导向的资源重塑过程,何种资源使用策略更有利于制造业企业的服务创新,鼓励顾客参与价值共创是否存在"度",从此问题出发,以资源拼凑为切入点探讨服务化转型情景下制造业企业服务创新的实现路径,构建从顾客参与到资源拼凑,再到服务创新的逻辑框架。研究引入服务复杂性旨在揭示顾客参与对制造业企业服务创新的作用区间。运用来自262份制造业企业的调查数据进行有调节的中介效应检验,发现顾客参与通过资源拼凑影响制造业企业的服务创新绩效,且在服务复杂性较低时顾客参与通过资源拼凑对服务创新的影响更显著。资源拼凑不仅是制造业企业服务创新既经济又有效的资源使用策略,更可为制造企业发现新机会创造条件。但是,随着服务复杂性的加深,顾客参与对制造业企业服务创新的贡献逐渐下降。The manufacturing industries are undergoing a transformation from production-oriented manufacturing to service-oriented manufacturing.User needs become the logical starting point for enterprise value creation,as enterprise competition increasingly focused on the usefulness of products rather than the products themselves.In order to gain competitive advantages in the fierce market competition,manufacturing enterprises have implemented cross-border service innovation and user-oriented resources reorientation.However,when we observe the service innovation of manufacturing enterprises in the servitization period,we will find that it always tries to carry out without sufficient resources.Therefore,it is an urgent problem to solve how manufacturing enterprises can successfully surmount resource barriers and meet user needs through service innovation without either service resources or corresponding systems and processes.At the same time,another question is whether there is an appropriate degree of user participation in the process of value co-creation.In other words,whether the role of users has boundaries in the process of resource remodeling of service innovation in manufacturing enterprises.Resource bricolage theory makes up for the deficiency of the traditional resource-based theory in explaining how enterprises integrate resources under the circumstance of resource shortage,which advocates the creative use of the existing resources.When manufacturing companies enter the new service field,they often face the dilemma of resource constraint.Actually,this scenario is consistent with the application of resource bricolage theory.Therefore,this study attempts to explore the realization path of service innovation in manufacturing enterprise in the period of servitization from the perspective of resource bricolage.Constructing an analytical framework follows the logic from customer participation to resource bricolage to service innovation.By introducing service complexity into this conceptual framework,we try to identify t

关 键 词：资源拼凑 顾客参与 服务复杂性 服务创新绩效 

分 类 号：F273.1[经济管理—企业管理]