融合江西省情的思政元素嵌入专业课程的研究与实践———以江西财经职业学院市场营销专业课为例  

On Integrating Ideological and Political Elements with Jiangxi Provincial Characteristics into the Teaching of Professional Courses——Take the marketing course of Jiangxi Vocational College of Finance and economics as an example

作　　者：冯弋江[1] 武丹[1] 易娇艳[1] 廖国臣[1] Feng Yijiang;Wu Dan;Yi Jiaoyan;Liao Guochen(Jiangxi Vocational College of Finance and economics,Jiujiang,Jiangxi,332000)

机构地区：[1]江西财经职业学院,江西九江332000

出　　处：《九江职业技术学院学报》2020年第3期46-49,共4页Journal of Jiujiang Vocational and Technical College

基　　金：2018年江西省高校教学改革省级立项课题重点项目“融合江西省情的思政元素嵌入专业课研究与实践——以高职市场营销专业课为例项目”(课题编号:JXJG-18-51-2,主持人:冯弋江)。

摘　　要：立意于“课程思政”政策导向,借鉴“他山之石”,以江西财经职业学院市场营销专业课为例,围绕专业课程教学,考量江西社会经济发展的省情和江西地域特色文化,挖掘其中蕴含的思政元素,促进专业课程教学内容与思政元素的有机融合,推动“课程思政”改革与创新。Based on the“curriculum ideological and political”policy guidance and learning from some other colleges’experience,this paper takes the marketing course of Jiangxi Vocational College of Finance and Economics as an example.Focusing on the teaching of professional courses,we take into consideration the Jiangxi provincial conditions of social and economic development and regional characteristic culture.By excavating the ideological and political elements contained in it,we try to promote the organic integration between them and promote the reform and innovation of“curriculum with ideology and politics”.

关 键 词：课程思政 专业课程 思政元素 

分 类 号：G711[文化科学—职业技术教育学]