从跨文化视角看中国网络文学走红海外  

On the Popularity of Chinese Network Literature Overseas from the Perspective of Cross-cultural Communication

作　　者：许腾龙 华燕[1] XU Tenglong;HUA Yan(College of Foreign Languages,University of Shanghai for Science and Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学外语学院,上海200093

出　　处：《上海理工大学学报（社会科学版）》2020年第3期297-300,共4页Journal of University of Shanghai for Science and Technology：Social Sciences Edition

摘　　要：在如今网络大时代的背景下,中国网络文学不仅“异军突起”,而且“风景独好”,在国内本土形成了关于“互联网+”的巨大产业链,同时一大批优秀的网络文学纷纷走出国门,在海外掀起一股中国“网文热”。从跨文化视角对中国网络文学走红海外的原因进行了分析,探讨了网络文学“走出国门”面临的问题,并发起了对未来的展望,抛砖引玉,期望引发对网络文学“走出去”更深入的思考。Chinese network literature has witnessed a splendid and unique vision against the background of internet era.Not only has it created a huge industry of“Internet Plus”,but also a large number of outstanding Chinese network fictions have spread overseas and aroused“online literature craze”.The reason why Chinese network literature becomes a hit abroad is analyzed and problems occurred in“going abroad”are explored from the cross-cultural perspective.The prospect in the future is introduced to provoke the in-depth reflections upon online literature“going abroad”.

关 键 词：网络文学 跨文化传播 中译英 文化输出 

分 类 号：I206.7[文学—中国文学]