日本清酒:新旧世代的交替  

Japanese Sake:Old vs New Generations

作　　者：梅康妮 Estela(编) 

机构地区：[1]不详

出　　处：《葡萄酒》2020年第12期66-67,共2页Wine

摘　　要：尽管日本国内市场的清酒消费总体呈下降趋势,但优质清酒市场的销售量却一直在增加,价格还有上升的趋势。近年来,出口市场对清酒的需求有所增加。所以不难发现,其实清酒的风格和口味都出现了转变,变得较为容易被年轻人接受。原因除了适应本地和出口市场口味上的转变,也受到很多其他因素的影响,包括日本社会和清酒造产生的变化,以及酿制技术的改良有关。Despite overall declining trends on sake consumption in the Japanese domestic market,sake categorised in the premium segment has been increasing in trading volumes and indicated resilience in prices.The demand for sake in export markets has increased in recent years,and thus the style and taste of sake have changed and broadened.They become more easily accepted by young consumers.There are many other reasons which contribute to the style changes including consumer taste preferences and improvements in brewing techniques and technologies.

关 键 词：清酒 下降趋势 口味 销售量 酿制 年轻人 日本 

分 类 号：TS2[轻工技术与工程—食品科学与工程]