网络教研促进市场营销专业教师成长探赜  

Exploration of Promoting the Growth of Marketing Professional Teachers by Network Teaching and Research

作　　者：马骋[1] Ma Cheng(Zhangjiagang No.2 Vocational High School,Jiangsu Province,Zhangjiagang 215600,China)

机构地区：[1]江苏省张家港市第二职业高级中学,江苏张家港215600

出　　处：《成才之路》2021年第3期46-47,共2页Way of Success

基　　金：第四期江苏省职业教育教学改革研究课题“信息化背景下网络教研促进商贸类教师专业发展模式构建研究”(课题登记号:ZYB231)的研究成果之一。

摘　　要：市场营销专业教师必须摆脱传统教学理念的束缚,积极面对学习理念变化、教育个性化、教学信息化带来的挑战。文章分析市场营销专业教师成长中面临的问题,探讨“信息化”网络教研对市场营销专业教师成长的作用,指出“信息化”背景下网络教研促进市场营销专业教师成长的方式,以促进市场营销专业教师的发展。Marketing teachers must get rid of the shackles of traditional teaching ideas,and actively face the challenges brought by the changes of learning ideas,education personalization and teaching informatization.This paper analyzes the problems in the growth of marketing professional teachers,discusses the role of"information"network teaching and research in the growth of marketing professional teachers,and points out the ways of promoting the growth of marketing professional teachers under the background of"information",so as to promote the development of marketing professional teachers.

关 键 词：网络教研 市场营销 教师成长 专业发展 

分 类 号：G451.2[文化科学—教育技术学] G632.0[文化科学—教育学]