数字化创新课堂教学的研究与实践——以市场营销专业为例  

Research and Practice of Classroom Teaching Based on Digital Innovation:Taking the Marketing Major as an Example

作　　者：陈洁玲[1] CHEN Jieling(不详)

机构地区：[1]广州科技贸易职业学院,广东广州511442

出　　处：《科教文汇》2021年第6期122-123,共2页Journal of Science and Education

摘　　要：实践教学和数字化创新是现代人才培养过程中的重点和难点。该文主要对数字化背景下的课堂教学进行研究,以市场营销专业为视角,分析提升课堂教学质量的具体方法,意在全面提升教学质量,保障学生的未来发展,希望对相关的工作人员具有一定的借鉴意义。Practical teaching and digital innovation are the key and difficult points in the process of modern talent training.This paper mainly studies the classroom teaching under the digital environment.From the perspective of the marketing major,it analyzes the specific methods of improving classroom teaching quality aiming to comprehensively improve the teaching quality and ensure the future development of students,hoping to provide certain reference significance for relevant staff.

关 键 词：数字化 实践教学 课堂教学 市场营销 

分 类 号：G642[文化科学—高等教育学]