课程思政视域下高职院校“酒店市场营销学”课程建设路径探究  

Research on the Construction Path of Hotel Marketing in Vocational Colleges from the Perspective of Course Infiltrated with Ideological and Political Education

作　　者：张丹[1] Zhang Dan(Sichuan Engineering Technical College,Deyang,Sichuan 618000)

机构地区：[1]四川工程职业技术学院旅游管理系,四川德阳618000

出　　处：《包头职业技术学院学报》2021年第1期72-76,共5页Journal of Baotou Vocational & Technical College

基　　金：四川工程职业技术学院2020年优质课程建设项目:“市场营销学”课程思政示范课程建设。

摘　　要：“酒店市场营销学”是高职院校酒店管理专业的基础必修课,在课程思政建设的背景下,文章从课程思政视域发出,在分析高职院校“酒店市场营销学”课程思政建设现状的基础上,进一步探讨了其建设的重要性与必要性,提出高职院校“酒店市场营销学”课程的建设路径,以此为课程建设、专业发展、教育教学改革提供理论指导和借鉴。Hotel Marketing is a basic compulsory course for hotel management major in vocational colleges.Under the background of curriculum ideological and political construction,from the perspective of course infiltrated with ideological and political education,this paper analyzes the current situation of ideological and political construction of Hotel Marketing in vocational colleges,further discusses the importance and necessity of its construction,and puts forward the construction path of Hotel Marketing,so as to provide theoretical guidance and reference for curriculum construction,professional development,education and teaching reform.

关 键 词：课程思政 “酒店市场营销学” 课程建设 高职院校 

分 类 号：F713.50-4[经济管理—市场营销] F719.3[经济管理—产业经济] G712.3[文化科学—职业技术教育学]