“四维教学空间”教学模式的探索与实践——以现代推销学为例  

An Exploration of the Teaching Mode of“Four-Dimensional Teaching Space”and Its Practice——A Case Study of“Modern Selling”

作　　者：安娜 钱大可[1] 翁胜斌[1] 郝文静 An Na;Qian Dake;Weng Shengbin;Hao Wenjing(College of Business,Jiaxing University,Jiaxing,Zhejiang 314001;Personnel Department,Jiaxing University,Jiaxing,Zhejiang 314001)

机构地区：[1]嘉兴学院商学院,浙江嘉兴314001 [2]嘉兴学院人事处,浙江嘉兴314001

出　　处：《嘉兴学院学报》2021年第3期138-144,共7页Journal of Jiaxing University

摘　　要：为了适应社会发展的需要,提高推销学的教学效果,在现代推销学课程教学中开展了“四维教学空间”教学模式的创新实践,即将课堂融入“线上平台、线下课堂、虚拟市场、复盘迭代”四个教学空间流转,从而促进知识的获得、领悟、内化和升华,实现学生知识、能力、素质的有机融合。主要创新点体现在4个方面:第一,教学模式的创新,在线上线下翻转课堂的基础上打造“四维教学空间”;第二,教学内容的创新,打造系统化、整体化的知识体系,注重思政结合;第三,教学活动的创新,将“直播”引入课堂,促进学生的深度参与;第四,教学评价的创新,投入校内外导师团队进行现场点评。In order to meet the needs of social development and improve teaching effect,innovative practice of the“four-dimensional teaching space”mode is carried out in“Modern Selling”:class integrates into and circulates in four teaching spaces,i.e.online platform,offline classroom,virtual market and retrospection so as to promote the acquisition,comprehension,internalization and sublimation of knowledge and realize the organic integration of students knowledge,capability and quality.The innovation is reflected in four aspects.First,the teaching mode is innovated with the building of the“four-dimensional teaching space”based on online and offline flipped class.Second,the content is innovated with the establishment of a systematic and holistic knowledge system which also emphasizes the cooperation with ideological and political education.Third,the teaching activities are innovated to promote students participation through introducing livestream.Fourth,the teaching evaluation is innovated by inviting tutor teams on and off campus to do on-site review.

关 键 词：四维教学空间 课程改革 教学模式 现代推销学 

分 类 号：F713.50[经济管理—市场营销]