基于k-means聚类的我国高校EMBA项目招生现状及未来发展建议  

The Current Situation of China’s University EMBA Project Enrollment and Future Development Suggestions Based on K-Means Clustering

作　　者：邵景波[1] 黄超[1] 李鹏宇[1] Shao Jingbo;Huang Chao;Li Pengyu(School of Economics and Management,Harbin Institute of Technology,Harbin 150001,China)

机构地区：[1]哈尔滨工业大学经济与管理学院,黑龙江哈尔滨150001

出　　处：《继续教育研究》2021年第9期105-108,共4页Continuing Education Research

基　　金：黑龙江省高等教育教学改革项目“‘双一流’背景下EMBA专业学位研究生教育发展研究”(编号:SJGY20180123)。

摘　　要：我国EMBA项目已经度过了粗放式发展的历史阶段,正在走向内涵式发展的新阶段。在阐述我国EMBA项目历史沿革和总体情况的基础上,综合考虑学费水平、院校知名度、院校所在城市的经济发展水平,利用k-means聚类分析方法对我国各高校EMBA项目进行聚类,并依据聚类结果将各高校EMBA项目进行梯队划分,分析不同梯队高校EMBA项目招生现状差异并剖析原因,同时尝试提出未来发展建议。研究结果对不同梯队高校EMBA项目发展对策的制定有一定的参考价值。China’s EMBA project has gone through the historical stage of extensive development,and is moving towards a new stage of connotative development.Based on the historical evolution and general situation of China’s EMBA projects,considering the tuition level,the popularity of universities,and the economic development level of the city where the universities are located,this paper uses K-means cluster analysis method to cluster the EMBA projects of universities in China,and divides the EMBA projects of universities into different echelons according to the cluster results.This paper analyzes the differences in the current enrollment situation of EMBA programs of universities in different echelons,finds the reasons,and tries to put forward suggestions for future development.The research results have a certain reference value for the development of EMBA projects of universities in different echelons.

关 键 词：高校 EMBA项目 招生 市场需求 

分 类 号：G47[文化科学—教育学]