校企合作技能大赛融合模式对高职会展营销课程的启示  

The Enlightenment of the Integration Mode of School-enterprise Cooperation Skills Competition for Higher Vocational Exhibition Marketing Courses

作　　者：黄静[1] HUANG Jing(Hubei Light Industry Technology Institute)

机构地区：[1]湖北轻工职业技术学院

出　　处：《商展经济》2021年第20期95-97,共3页Trade Fair Economy

基　　金：湖北省教育科学规划2020年度一般课题“新会展时代高职会展营销课程教学模式改革与创新研究”(2020GB175)。

摘　　要：职业教育就是就业教育,目的是为了让学生能更好地就业,形式多样的职业技能大赛纷纷开展,学校与企业达成共识、强化合作,如此相得益彰、达到共赢,既是教育教学的创新和改革,又是让学生注重实践,为国家培养出更多技能人才的举措。基于此,本文就校企合作技能大赛融合模式,以高职会展营销课程为例,进行研究与分析。Vocational education is employment education. Its purpose is to make students better get employed.Various forms of vocational skills competitions are carried out to help schools and enterprises reach a consensus and strengthen cooperation, so as to complement each other and achieve a win-win situation. This is not only the innovation and reform of education and teaching, but also an initiative to make students pay attention to practice and cultivate more skilled talent for the country. Based on this, this paper studies and analyzes the integration mode of school-enterprise cooperation skills competitions, taking higher vocational exhibition marketing courses as an example.

关 键 词：校企合作 技能大赛 融合模式 会展营销课程 职业教育 

分 类 号：F272.92[经济管理—企业管理]